Historie sukcesu: Reklamy efektywnościowe – sytuacja początkowa
Najwyższa jakość, kunszt i innowacyjność. Są to podstawowe wartości, które charakteryzują historię firmy Falke od 125 lat.
Popularny producent wyrobów pończoszniczych i skarpet chciał towarzyszyć swoim klientom na każdym kroku w mediach społecznościowych za pomocą przyciągających wzrok reklam efektywnościowych. W licznych testach dzielonych testowano różne treści, aby optymalnie dotrzeć do grupy docelowej, a tym samym zwiększyć międzynarodową skalę.
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