Przepis na sukces: marketing w mediach społecznościowych – sytuacja początkowa
Coś na każdy gust: jeśli szukasz orzeźwiającego soku owocowego, nie możesz przejść obok produktów RAUCH w supermarkecie. Wiodący europejski producent soków owocowych zdecydował się na współpracę z PMI Group w celu rozszerzenia swojego marketingu w mediach społecznościowych.
Skupiono się w szczególności na zwiększeniu zasięgu treści organicznych przy zachowaniu tego samego budżetu. Z sukcesem: po trzymiesięcznej fazie testowej współpraca została rozszerzona.
Co udało się osiągnąć?
Reklamy społecznościowe na arenie międzynarodowej
Globalna struktura stron dla pięciu marek w 13 krajach.
Po udanej fazie testowej przejęliśmy rozwój globalnej struktury strony dla pięciu submarek producenta soków w 13 krajach. Posty były wprowadzane dla każdej strony i wyświetlane odpowiednim grupom docelowym na podstawie wyników.
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