Relacje biznesowe między firmami nazywane są business-to-business, czyli w skrócie B2B. Forma skrócona jest częściej używana ze względu na szybki sposób mówienia.
B2B to termin używany do opisania relacji biznesowych i komunikacyjnych pomiędzy co najmniej dwoma firmami. Termin ten jest zawsze używany, gdy co najmniej dwie firmy działają razem. W tym kontekście oferta firm pomiędzy usługami lub towarami nie jest ważna. Przykładem może być sklep DIY, który otrzymuje towary od innych handlowców.
Różnica miÄdzy B2B i B2C
Różnica między tymi dwoma relacjami biznesowymi znajduje się w partnerach biznesowych. B2B skupia się na innych firmach, podczas gdy B2C (business-to-consumer) skupia się na klientach końcowych. W przypadku B2C, przykładem jest sprzedaż żywności klientowi końcowemu w supermarkecie. Biorąc ten sam przykład, klienci B2B, tacy jak restauracje, nie udaliby się do supermarketu, ale na rynki hurtowe lub hurtownie.
https://pl.socialmediaagency.one/wp-content/uploads/2022/09/B2B-table-with-eight-persons-doing-business-handshake-screens.jpg8011200Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-26 06:00:032022-09-26 06:00:03B2B/Business-to-Business: Stosunki między przedsiębiorstwami – znaczenie i zastosowanie
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