Point of sale (POS) oznacza z perspektywy konsumenta „miejsce zakupu”, a z perspektywy sprzedawcy detalicznego definiowany jest jako „miejsce sprzedaży”. Opisuje zatem miejsce, w którym towary są oferowane (zazwyczaj jest to wewnętrzne położenie towarów na półkach w sklepie lub podestach sprzedażowych) i w którym klient ma bezpośredni kontakt z towarami.
Stacje benzynowe i supermarkety mogą być punktami sprzedaży gumy do żucia, ponieważ w tych miejscach jest ona sprzedawana. Termin ten można zdefiniować bardziej precyzyjnie, gdyż może on oznaczać również na przykład półki. Podobnie POS może oznaczać na przykład cały sklep, który sprzedaje modę.
Marketing w punktach sprzedaży: co to jest?
Marketing POS to wszystkie działania, które kuszą potencjalnych klientów do kontaktu z danym produktem. Należy dodać, że ostateczna decyzja o zakupie podejmowana jest właśnie w punkcie sprzedaży. Ze względu na kupowanie pod wpływem impulsu, POS ma ogromne znaczenie w marketingu.
https://pl.socialmediaagency.one/wp-content/uploads/2022/09/point-of-sale-pos-marketing-fashion-store-colorful-purses-shoes.jpg8281200Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-28 06:00:332022-09-28 06:00:33Point of Sale (POS): Miejsce sprzedaży.
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