Porażka – co właściwie oznacza pojęcie porażki? W marketingu w mediach społecznościowych „fail” to moment, medium lub treść, która wywołuje kontrowersje wśród grupy docelowej. Coś, co „nie działa” lub jest kłopotliwe. W uproszczeniu:
W kontekście prywatnym słowo to oznacza zwykle coś zabawnego/żenującego, jak tutaj:
Firmy powinny unikać takich wpadek!
Taka wpadka nie musi być czymś złym, co bezpośrednio wywołuje komunikację kryzysową w Twojej agencji, ale mimo to powinieneś zabezpieczyć się przed takimi wpadkami we własnej komunikacji w mediach społecznościowych. Jeśli użytkownicy poczują się zrażeni zbyt częstymi treściami, przestaną śledzić Twój kanał lub nawet go opuszczą.
Najlepszym sposobem na to jest zorganizowanie treÅci w mediach spoÅecznoÅciowych w formie planu redakcyjnego i omówienie go z zespoÅem lub poszczególnymi czÅonkami zespoÅu. W ten sposób już w okresie poprzedzajÄ cym publikacjÄ postu w mediach spoÅecznoÅciowych można poznaÄ kilka opinii na jego temat i uniknÄ Ä burzy mózgów.
https://pl.socialmediaagency.one/wp-content/uploads/2021/04/social-marketing-beispiel-example-fail-fehler-produziert-krise-entsteht.png9151280S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2021-04-12 12:13:392022-04-14 13:38:47Porażka! Co to właściwie znaczy? + Komunikacja kryzysowa
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