Lead – lead generation to termin marketingowy, w naszym kontekście szczególnie w marketingu internetowym i email marketingu. Tak zwany lead to kwalifikowany (zweryfikowany, sprawdzony) kontakt z potencjalnym klientem, który jest zainteresowany marką lub produktem.
Po wygenerowaniu leadu, zazwyczaj poprzez formularz, który prosi o podanie adresu e-mail, lead ten trafia na Twoją listę e-mailową. Z tego miejsca możesz zainstalować lejek e-mailowy, który automatycznie wysyła e-maile do wszystkich nowych leadów, zabierając je krok po kroku w kierunku zamknięcia/sprzedaży.
Czy mając informacje ze sprzedaży #1, mógłbyś dokonać dalszych dedukcji, co jeszcze może zainteresować użytkownika?
Cross-selling to sprzedaż powiązanych lub komplementarnych produktów lub usług, w oparciu o produkty, które klient już kupił (lub którymi jest zainteresowany). Up-selling to dodatkowe oferowanie produktów o wyższej wartości lub usług o wyższej wartości.
https://pl.socialmediaagency.one/wp-content/uploads/2021/08/e-mail-marketing-sales-funnel-e-mail-mann-wohnzimmer-kunde-case-study-moebel-einrichtung-haus-garten.jpg8001200S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2022-05-07 15:11:392022-05-07 15:11:39Ołów: Lead generation dla list e-mailowych – Szybkie wyjaśnienie
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