Jak zawsze w marketingu, istnieją bardzo podstawowe strategie, które są stosowane również tutaj w email marketingu. Na przykład zasada AIDA. Właśnie słyszysz o tym po raz pierwszy i zadajesz sobie pytanie: Co to znaczy AIDA? Oto szybka odpowiedź!
Uwaga oznacza, że użytkownik poznaje produkt lub rozwiązanie.
Odsetki
Zainteresowanie oznacza, że jest zainteresowany produktem lub rozwiązaniem.
Desire (Need)
Potrzeba oznacza, że jest przekonany i chce Twojego produktu lub rozwiązania.
Akcja (fabuła)
Działanie oznacza, że klient następnie kupuje produkt lub rozwiązanie.
Aplikacja: Email Funnel (przykład)
Zasada AIDA znajduje zastosowanie w wielu dyscyplinach marketingu. Między innymi w email marketingu, czy w tworzeniu lejków mailowych. Niezwykle skuteczne narzędzie, które podniosło sprzedaż wielu osób na zupełnie nowy poziom. Jeszcze lepiej, lejki mailowe mają wysoki stopień automatyzacji.
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