Automatyzacja – Czy marketing w mediach społecznościowych działa całkowicie „automatycznie”? Tak i nie. Dzięki pomocy ekspertów można znaleźć sposoby i środki umożliwiające korzystanie z różnych sieci bez konieczności wkładania w to dużego wysiłku każdego dnia. Czasami jednak napotyka się na ograniczenia lub raczej szare strefy. Krótko mówiąc: na co pozwala sieć?
Bo chociaż sieci oferują interfejsy programistyczne (API), nie wszystko, co jest możliwe, można zrobić. W tej szarej strefie można jednak korzystać z automatyzmów. Istnieją rozwiązania programowe, które ułatwiają zarządzanie, komunikację z fanami i klientami, a także ilość postów i interakcji w sieciach.
Dobry przegląd popularnych narzędzi mediów społecznościowych można znaleźć tutaj:
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