Clickbait to wykorzystanie nagłówków i innych elementów projektowych w celu zachęcenia internautów do klikania na Twoje posty online. Termin ten jest pochodzenia angielskiego i dosłownie oznacza „clickbait”. Chociaż clickbait jest szeroko krytykowany przez tradycyjne media, istnieje wiele przykładów udanych modeli biznesowych opartych na clickbaicie. W marketingu clickbait może być wykorzystywany do rozpowszechniania wiadomości w mediach społecznościowych lub do promowania zakupów za pomocą reklam.
Niemieckie sądy już kilkakrotnie karały grzywną clickbaity. Marketerzy powinni być świadomi zagrożeń związanych z clickbaitem. Reklama od zawsze ma charakter manipulacyjny i odwołuje się do instynktów. Reklamowane produkty i usługi są jednak zazwyczaj ofertami spełniającymi oczekiwania. Ci, którzy wykorzystują clickbait jako model biznesowy online lub w mediach społecznościowych, są zmuszeni do znalezienia równowagi. Zawiedzione oczekiwania prowadzą do niezadowolenia klientów, a z drugiej strony nudne treści są zdecydowanie najmniej zauważalne.
https://pl.socialmediaagency.one/wp-content/uploads/2022/08/clickbait-man-holding-fishing-rod-scaled.jpg17072560Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-01 06:00:352023-04-08 07:26:46Clickbait: Przynęta, która kusi, by kliknąć więcej
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